In this episode, Neil Walker from SIBA discusses the challenges faced by independent breweries, including market access and profitability. He highlights the impact of COVID-19 on consumer behaviour and the launch of the Indie Beer campaign aimed at raising awareness about independent breweries. The conversation delves into consumer misconceptions about what breweries are independent and the importance of supporting local businesses. Neil emphasises the need for clear identification of independent breweries and the campaign's goals to bridge the gap between consumer preferences and actual purchasing behaviour.
Indie Beer Campaign Website: https://indiebeer.uk/
SIBA Website: https://www.siba.co.uk/
CHAPTERS
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00:00 - 01:15 - Introduction to SIBA and Neil Walker's Role
01:16 - 07:14 - Challenges Facing Independent Breweries
07:15 - 11:24 - The Impact of COVID-19 on Local Breweries
11:25 - 16:54 - The Indie Beer Campaign: Purpose and Goals
16:55 - 18:06 - Consumer Awareness and Misconceptions
18:07 - 25:08 - Identifying Independent Breweries
25:09 - 30:30 - The Future of Indie Beer and Community Support
30:31 - 31:54 - Conclusion and Key Takeaways
31:55 - Next Guest & Outro
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