SIBA’s Indie Beer Campaign: Why It Matters for Beer Lovers
In this episode, Neil Walker from SIBA discusses the challenges faced by independent breweries, including market access and profitability. He highlights the impact of COVID-19 on consumer behaviour and the launch of the Indie Beer campaign aimed at raising awareness about independent breweries. The conversation delves into consumer misconceptions about what breweries are independent and the importance of supporting local businesses. Neil emphasises the need for clear identification of independent breweries and the campaign's goals to bridge the gap between consumer preferences and actual purchasing behaviour.
Indie Beer Campaign Website: https://indiebeer.uk/
SIBA Website: https://www.siba.co.uk/
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